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Les statistiques: un pharmakon pour la communication?

The statistics: a pharmakon for the communication
[journal article]

Nannipieri, Olivier; Muratore, Isabelle

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Abstract Companies, political parties and media use statistics to refine their communications strategy. But, are the statistical analyses not a pharmakon for the communication, that his at the same time a tool to communicate better and an obstacle to the communication? Indeed, the statistics are based on anthropological and epistemological’s assumptions which are incompatible with the understanding of the communication: fixism, positivism, quantification, simplification, determinism, predictability. In spite of these presuppositions, isn’t it possible to find an approach of the statistics applied to the communication?
Keywords statistics; communication; strategy; communication medium; epistemology
Classification Basic Research, General Concepts and History of the Science of Communication
Free Keywords sciences of the imprecise
Document language French
Publication Year 2016
Page/Pages p. 79-94
Journal ESSACHESS - Journal for Communication Studies, 9 (2016) 1
Issue topic Communication in Statistics: Why? When? and How (not) to do it?
ISSN 1775-352X
Status Published Version; peer reviewed
Licence Creative Commons - Attribution-NonCommercial