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The End of Television - Again! How TV Is Still Influenced by Cultural Factors in the Age of Digital Intermediaries

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Enli, Gunn; Syvertsen, Trine

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Abstract This article discusses the impact of convergence and digital intermediaries for television as a medium, industry and political and cultural institution. There is currently widespread debate about the future of television and the impact of technological and market changes. Our argument is that the answer to what is happening to television cannot be adequately addressed on a general level; local and contextual factors are still important, and so is the position and strategic response of existing television institutions in each national context. Based on analyses of political documents, statistics, audience research and media coverage, as well as secondary literature, the article explores the current situation for Norwegian television and point to four contexts that each plays a part in constraining and enabling existing television operators: the European context, the public service context, the welfare state context and the media ecosystem context. (author's abstract)
Keywords Norway; television; audiovisual media; mass media; technological change; media; utilization; media consumption; media behavior; media industry; regional difference; institutional factors; broadcaster; public institution; digital media; media ecology
Classification Broadcasting, Telecommunication; Interactive, electronic Media; Impact Research, Recipient Research; Media Economics, Media Technology
Document language English
Publication Year 2016
Page/Pages p. 142-153
Journal Media and Communication, 4 (2016) 3
Issue topic (Not Yet) The End of Television
ISSN 2183-2439
Status Published Version; peer reviewed
Licence Creative Commons - Attribution