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"There Will Still Be Television but I Don't Know What It Will Be Called!": Narrating the End of Television in Australia and New Zealand
[journal article]
Abstract Australia and New Zealand, like other countries, have unique TV systems and practices that shape the possibilities enabled by emerging technologies, enterprises, behaviors and ideas. This article explores two recent articulations of the concept of television that have motivated ‘end of television’ n... view more
Australia and New Zealand, like other countries, have unique TV systems and practices that shape the possibilities enabled by emerging technologies, enterprises, behaviors and ideas. This article explores two recent articulations of the concept of television that have motivated ‘end of television’ narratives in the two countries. One is future-oriented – the introduction of online subscription video services from local providers like Fetch TV, Presto, Stan and from March 2015, the international giant Netflix. It draws on a survey of senior people in TV, technology, advertising, production, audience measurement and social media conducted in late 2014 and early 2015. The other is recent history – the switchover from analogue to digital terrestrial television, completed in both countries in December 2013. Digital TV
switchover was a global policy implemented in markedly different ways. Television was transformed, though not in the precise ways anticipated. Rather than being in the center of the digital revolution, as the digital TV industry and policy pioneers enthused, broadcast television was, to some extent, overrun by it. The most successful online subscription video service in Australia and New Zealand so far, Netflix, talks up the end of television but serves up a very specific form of it. The article poses a slightly different question to whether or not television is ending: that is, whether, in the post-broadcast, digital era, distinctions between unique TV systems and practices will endure, narrow, dissolve, or morph into new forms of difference. (author's abstract)... view less
Keywords
Australia; New Zealand; television; audiovisual media; mass media; media; utilization; media behavior; media industry; digitalization; Internet; online service; media service; pay tv; video on demand; technological change
Classification
Broadcasting, Telecommunication
Interactive, electronic Media
Free Keywords
Netflix; subscription video; SVOD
Document language
English
Publication Year
2016
Page/Pages
p. 109-122
Journal
Media and Communication, 4 (2016) 3
Issue topic
(Not Yet) The End of Television
ISSN
2183-2439
Status
Published Version; peer reviewed
Licence
Creative Commons - Attribution