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Social Media and Alcohol: Summary of Research, Intervention Ideas and Future Study Directions

[journal article]

Moreno, Megan A.; D'Angelo, Jon; Whitehill, Jennifer

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Please use the following Persistent Identifier (PID) to cite this document:http://dx.doi.org/10.17645/mac.v4i3.529

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Abstract Alcohol content is frequently displayed on social media through both user-generated posts and advertisements. Previous work supports that alcohol content on social media is influential and often associated with offline behaviors for adolescents and young adults. Social media may have a role in future alcohol intervention efforts including identifying those at risk or providing timely prevention messages. Future intervention efforts may benefit from an affordance approach rather than focusing on a single platform. (author's abstract)
Keywords adolescent; young adult; Internet; social media; online service; facebook; advertising; effect; impact analysis; social advertising; alcohol; alcohol consumption; consumption behavior
Classification Interactive, electronic Media; Marketing; Impact Research, Recipient Research
Document language English
Publication Year 2016
Page/Pages p. 50-59
Journal Media and Communication, 4 (2016) 3
Issue topic Adolescents in the Digital Age: Effects on Health and Development
ISSN 2183-2439
Status Published Version; peer reviewed
Licence Creative Commons - Attribution