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Social Media and Alcohol: Summary of Research, Intervention Ideas and Future Study Directions

[Zeitschriftenartikel]

Moreno, Megan A.; D'Angelo, Jon; Whitehill, Jennifer

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Zitationshinweis

Bitte beziehen Sie sich beim Zitieren dieses Dokumentes immer auf folgenden Persistent Identifier (PID):http://dx.doi.org/10.17645/mac.v4i3.529

Weitere Angaben:
Abstract Alcohol content is frequently displayed on social media through both user-generated posts and advertisements. Previous work supports that alcohol content on social media is influential and often associated with offline behaviors for adolescents and young adults. Social media may have a role in future alcohol intervention efforts including identifying those at risk or providing timely prevention messages. Future intervention efforts may benefit from an affordance approach rather than focusing on a single platform. (author's abstract)
Thesaurusschlagwörter adolescent; young adult; Internet; social media; online service; facebook; advertising; effect; impact analysis; social advertising; alcohol; alcohol consumption; consumption behavior
Klassifikation interaktive, elektronische Medien; Marketing; Wirkungsforschung, Rezipientenforschung
Sprache Dokument Englisch
Publikationsjahr 2016
Seitenangabe S. 50-59
Zeitschriftentitel Media and Communication, 4 (2016) 3
Heftthema Adolescents in the Digital Age: Effects on Health and Development
ISSN 2183-2439
Status Veröffentlichungsversion; begutachtet (peer reviewed)
Lizenz Creative Commons - Namensnennung
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