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Social Media and Alcohol: Summary of Research, Intervention Ideas and Future Study Directions
[journal article]
Abstract Alcohol content is frequently displayed on social media through both user-generated posts and advertisements. Previous work supports that alcohol content on social media is influential and often associated with offline behaviors for adolescents and young adults. Social media may have a role in futur... view more
Alcohol content is frequently displayed on social media through both user-generated posts and advertisements. Previous work supports that alcohol content on social media is influential and often associated with offline behaviors for adolescents and young adults. Social media may have a role in future alcohol intervention efforts including identifying those at risk or providing timely prevention messages. Future intervention efforts may benefit from an affordance approach
rather than focusing on a single platform. (author's abstract)... view less
Keywords
adolescent; young adult; Internet; social media; online service; facebook; advertising; effect; impact analysis; social advertising; alcohol; alcohol consumption; consumption behavior
Classification
Interactive, electronic Media
Marketing
Impact Research, Recipient Research
Document language
English
Publication Year
2016
Page/Pages
p. 50-59
Journal
Media and Communication, 4 (2016) 3
Issue topic
Adolescents in the Digital Age: Effects on Health and Development
ISSN
2183-2439
Status
Published Version; peer reviewed
Licence
Creative Commons - Attribution