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Please use the following Persistent Identifier (PID) to cite this document:
https://doi.org/10.17645/mac.v4i3.529

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Social Media and Alcohol: Summary of Research, Intervention Ideas and Future Study Directions

[journal article]

Moreno, Megan A.
D'Angelo, Jon
Whitehill, Jennifer

Abstract

Alcohol content is frequently displayed on social media through both user-generated posts and advertisements. Previous work supports that alcohol content on social media is influential and often associated with offline behaviors for adolescents and young adults. Social media may have a role in futur... view more

Alcohol content is frequently displayed on social media through both user-generated posts and advertisements. Previous work supports that alcohol content on social media is influential and often associated with offline behaviors for adolescents and young adults. Social media may have a role in future alcohol intervention efforts including identifying those at risk or providing timely prevention messages. Future intervention efforts may benefit from an affordance approach rather than focusing on a single platform. (author's abstract)... view less

Keywords
adolescent; young adult; Internet; social media; online service; facebook; advertising; effect; impact analysis; social advertising; alcohol; alcohol consumption; consumption behavior

Classification
Interactive, electronic Media
Marketing
Impact Research, Recipient Research

Document language
English

Publication Year
2016

Page/Pages
p. 50-59

Journal
Media and Communication, 4 (2016) 3

Issue topic
Adolescents in the Digital Age: Effects on Health and Development

ISSN
2183-2439

Status
Published Version; peer reviewed

Licence
Creative Commons - Attribution


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GESIS LogoDFG LogoOpen Access Logo
Home  |  Legal notices  |  Operational concept  |  Privacy policy
© 2007 - 2025 Social Science Open Access Repository (SSOAR).
Based on DSpace, Copyright (c) 2002-2022, DuraSpace. All rights reserved.