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Toward a Model of Strategic Influence, International Broadcasting, and Global Engagement


Hacker, Kenneth L.; Mendez, Vanessa R.

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Abstract This article explores how strategic communication, public diplomacy, international governmental broadcasting, and social media networking can be brought together in a system of strategic influence and global engagement. The analysis offers a contrasting approach to various views of public diplomacy or strategic communication which privilege one form of governmental influence over others and treat partial aspects of national persuasion as complete pictures of government communication aimed at foreign audiences. Because so much of public diplomacy literature today emphasizes social media, it is necessary to determine how specific tools of influence such as international broadcasting, can be used in ways that fit new thinking in public diplomacy as well as continuously emerging new media ecologies. (author's abstract)
Thesaurusschlagwörter political influence; political strategy; diplomacy; foreign policy; international politics; international relations; stereotype; media policy; local public; local communication; journalism; foreign radio; interactive media; social media; digital media
Klassifikation internationale Beziehungen, Entwicklungspolitik; Medienpolitik, Informationspolitik, Medienrecht; Massenkommunikation
Freie Schlagwörter Public Diplomacy
Sprache Dokument Englisch
Publikationsjahr 2016
Seitenangabe S. 69-91
Zeitschriftentitel Media and Communication, 4 (2016) 2
Heftthema International Broadcasting and Public Diplomacy in the 21st Century
ISSN 2183-2439
Status Veröffentlichungsversion; begutachtet (peer reviewed)
Lizenz Creative Commons - Namensnennung