More documents from Hacker, Kenneth L.; Mendez, Vanessa R.
More documents from Media and Communication

Export to your Reference Manger

Please Copy & Paste



Bookmark and Share

Toward a Model of Strategic Influence, International Broadcasting, and Global Engagement

[journal article]

Hacker, Kenneth L.; Mendez, Vanessa R.

fulltextDownloadDownload full text

(external source)

Citation Suggestion

Please use the following Persistent Identifier (PID) to cite this document:

Further Details
Abstract This article explores how strategic communication, public diplomacy, international governmental broadcasting, and social media networking can be brought together in a system of strategic influence and global engagement. The analysis offers a contrasting approach to various views of public diplomacy or strategic communication which privilege one form of governmental influence over others and treat partial aspects of national persuasion as complete pictures of government communication aimed at foreign audiences. Because so much of public diplomacy literature today emphasizes social media, it is necessary to determine how specific tools of influence such as international broadcasting, can be used in ways that fit new thinking in public diplomacy as well as continuously emerging new media ecologies. (author's abstract)
Keywords political influence; political strategy; diplomacy; foreign policy; international politics; international relations; stereotype; media policy; local public; local communication; journalism; foreign radio; interactive media; social media; digital media
Classification International Relations, International Politics, Foreign Affairs, Development Policy; Media Politics, Information Politics, Media Law; Mass Communication
Free Keywords Public Diplomacy
Document language English
Publication Year 2016
Page/Pages p. 69-91
Journal Media and Communication, 4 (2016) 2
Issue topic International Broadcasting and Public Diplomacy in the 21st Century
ISSN 2183-2439
Status Published Version; peer reviewed
Licence Creative Commons - Attribution