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Mediated Public Diplomacy of the Islamic State in Iraq and Syria: the Synergistic Use of Terrorism, Social Media and Branding

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Melki, Jad; Jabado, May

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Abstract This study aims to provide an initial theoretical model for understanding and analyzing the mediated public diplomacy strategy of virtual states. It examines the mediated public diplomacy strategy of the Islamic State in Iraq and Syria (ISIS) and its ability to synchronize terrorism tactics with communication strategies to gain media access and exposure, push news frames that serve its interests, and target stakeholders with a dual message using sophisticated branding strategies that resonate with cultural values and help it ultimately recruit supporters and deter foes. (author's abstract)
Keywords political influence; political strategy; media policy; political actor; the public; information policy; stereotype; local communication; social media; digital media; opinion leader; religious group; Syria; Iraq; terrorism; mass communication; virtualization; online media; mediatization
Classification Media Politics, Information Politics, Media Law; Media Contents, Content Analysis
Free Keywords Islamischer Staat
Document language English
Publication Year 2016
Page/Pages p. 92-103
Journal Media and Communication, 4 (2016) 2
Issue topic International Broadcasting and Public Diplomacy in the 21st Century
ISSN 2183-2439
Status Published Version; peer reviewed
Licence Creative Commons - Attribution