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Rural entrepreneurship: a conceptual understanding with special reference to small business in rural India

[Zeitschriftenartikel]

Mehta, Arpita

Zitationshinweis

Bitte beziehen Sie sich beim Zitieren dieses Dokumentes immer auf folgenden Persistent Identifier (PID):http://nbn-resolving.de/urn:nbn:de:0168-ssoar-46753-7

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Abstract Many Indian companies including MNCs and other large players started developing business strategies to taped the untapped market like rural market in case of India but ultimately the winner would be the one with the required resources like man, money, machine, material, market, methods, mission and motivation also with the much needed innovative and creative ideas to tap the untapped market like Indian rural market. The findings of the secondary data review will help the stakeholders to know various positive aspects and the need of rural entrepreneurship. It may be helpful for the various agencies to formulate plans and policies to boost the rural entrepreneurship in India which may help to make the Indian rural market as a critical force in global economy.
Thesaurusschlagwörter India; rural area; rural development; agriculture; agricultural development; opening up of markets; small business; competitiveness; economic policy; promotion of economic development; economic growth; developing country; South Asia
Klassifikation Wirtschaftspolitik; Volkswirtschaftstheorie
Sprache Dokument Englisch
Publikationsjahr 2011
Seitenangabe S. 3587-3591
Zeitschriftentitel Elixir (2011) 36
ISSN 2229-712X
Status Veröffentlichungsversion; begutachtet
Lizenz Deposit Licence - Keine Weiterverbreitung, keine Bearbeitung
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