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Winning hearts and minds? Cadres as microbloggers in China

[journal article]

Esarey, Ashley

Abstract

"China's local governments are facing a crisis of public confidence and have struggled to handle political dissent and popular protests. In an attempt to promote political stability, local officials around the country have utilized Twitter-like microblog sites (weibo) to upgrade their capability to ... view more

"China's local governments are facing a crisis of public confidence and have struggled to handle political dissent and popular protests. In an attempt to promote political stability, local officials around the country have utilized Twitter-like microblog sites (weibo) to upgrade their capability to influence citizens and engage in rapid information management. Through the analysis of microblogging by prominent propagandists whose identities and professions are known to the public, this article finds some evidence that microblogging could be helping cadres to win hearts and minds, although such microblogging poses new risks to the state as netizens challenge propagandists and state policies in exchanges that reveal political pluralism and disapproval of state policies. While venting on weibo may enable people to blow off steam, the reluctance (or inability) of official microbloggers to engage their critics in meaningful dialogue suggests the limited utility of official microblogging as a means of furthering political stability through the improvement of state-society relations." (author's abstract)... view less

Keywords
China; political opinion; public opinion; opinion formation; exertion of government pressure; propaganda; political leadership; Internet; mass media; social media; political stability; Far East

Classification
Political Process, Elections, Political Sociology, Political Culture
Interactive, electronic Media

Free Keywords
microblogging; Weibo

Document language
English

Publication Year
2015

Page/Pages
p. 69-103

Journal
Journal of Current Chinese Affairs, 44 (2015) 2

Issue topic
Stability maintenance and Chinese media

ISSN
1868-1026

Status
Published Version; peer reviewed

Licence
Creative Commons - Attribution-NoDerivs


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GESIS LogoDFG LogoOpen Access Logo
Home  |  Legal notices  |  Operational concept  |  Privacy policy
© 2007 - 2025 Social Science Open Access Repository (SSOAR).
Based on DSpace, Copyright (c) 2002-2022, DuraSpace. All rights reserved.