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Revisiting "yes/no" versus "check all that apply": results from a mixed modes experiment

[journal article]

Nicolaas, Gerry; Campanelli, Pamela; Hope, Steven; Jäckle, Annette; Lynn, Peter

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Please use the following Persistent Identifier (PID) to cite this document:http://dx.doi.org/10.18148/srm/2015.v9i3.6151

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Abstract "The work of Smyth, Dillman, Christian, and Stern (2006) and Smyth, Christian, and Dillman (2008) compares 'yes/no' questions to 'check all that apply' questions. They conclude that the “yes/no” format is preferable as it reflects deeper processing of survey questions. Smyth et al. (2008) found that the 'yes/no' format performed similarly across telephone and web modes. In this paper we replicate their research and extend it by including a comparison with face-to-face in addition to telephone and web and by using probability samples of the general adult population. A cognitive interviewing follow-up was used to explore the quantitative findings. Our results suggest there are times when the 'yes/no' format may not perform similarly across modes and that there may be factors which limit the quality of answers." (author's abstract)
Keywords survey research; survey; data collection method; data capture; questionnaire; test; response behavior; data quality
Classification Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods
Free Keywords check all that apply; forced choice
Document language German
Publication Year 2015
Page/Pages p. 189-204
Journal Survey Research Methods, 9 (2015) 3
ISSN 1864-3361
Status Published Version; peer reviewed
Licence Deposit Licence - No Redistribution, No Modifications