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Success and failure in electoral competition: selective issue emphasis under incomplete issue ownership

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Geys, Benny

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Corporate Editor Wissenschaftszentrum Berlin für Sozialforschung gGmbH
Abstract Political parties are often argued to compete for voters by stressing issues they feel they own - a strategy known as "selective emphasis". While usually seen as an electorally rewarding strategy, this article argues that cultivating your themes in the public debate is not guaranteed to be electorally beneficial and may even become counter-productive. It describes the conditions under which "selective emphasis" becomes counter-productive, and applies the argument to recent discussions regarding the strategies of mainstream parties confronting the extreme right. (author's abstract)
Keywords party; competition; party politics; political program; political strategy; policy of confrontation
Classification Political Process, Elections, Political Sociology, Political Culture
Document language English
Publication Year 2012
City Berlin
Page/Pages 14 p.
Series Discussion Papers / Wissenschaftszentrum Berlin für Sozialforschung, Schwerpunkt Märkte und Politik, Forschungsprofessur und Projekt The Future of Fiscal Federalism, SP II 2012-102
Status Published Version; reviewed
Licence Deposit Licence - No Redistribution, No Modifications