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Fast food and the semiotics of gastronomy

Restauration rapide et sémiotique de la gastronomie
[journal article]

Fell, Elena; Lukianova, Natalia

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Please use the following Persistent Identifier (PID) to cite this document:http://nbn-resolving.de/urn:nbn:de:0168-ssoar-461805

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Abstract Nourishment stands apart from other physiological events: whilst we normally exercise discretion in relation to bodily functions, food consumption takes place in public. We dine, snack and nibble in front of others, and the imagery associated with food takes on the manifold of meanings—religious, cultural, historic and so forth. Gastronomic practices unite or divide people, and as such are a powerful communication tool. As the twenty-first century confrontational stance between fast food and family meal traditions intensifies, we investigate fast food’s visual imagery and its ability to attract consumers.
Keywords Peirce, C.; image; behavior; nutrition; eating behavior; semantics; advertising; hotel and restaurant trade; virtualization; virtual reality; semiotics; cultural factors
Classification Basic Research, General Concepts and History of the Science of Communication
Free Keywords Fast food; Imagination
Document language English
Publication Year 2015
Page/Pages p. 59-73
Journal ESSACHESS - Journal for Communication Studies, 8 (2015) 2
Issue topic The alimentary and gustative imaginary
ISSN 1775-352X
Status Published Version; peer reviewed
Licence Creative Commons - Attribution-NonCommercial