The recipe: the queen of pragmatics; an Italian case study

Abstract

The purpose of this study is to investigate the communicative status and the daily practices of use of the recipe in the broader context of cooking and eating inside the home. My thesis is that the recipe should be regarded as the queen of pragmatics of communication, as recipes are to be found in homes all over the world. I draw on two different research projects: the first study reports upon semi-structured interviews with 137 respondents living in the North East of Italy. The second study presents and discusses the most important categories of meaning that emerged from a content analysis of 398 messages posted on the online cooking forum of the site of Donna Moderna [Modern Woman], the most widely read women’s weekly magazine in Italy.