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Rôle du tourisme culturel dans le marketing des produits locaux de terroir et leur réputation : cas du sud tunisien

Role of cultural tourism in the marketing of local products and their reputation: the case of southern Tunisia
[Zeitschriftenartikel]

Abichou, Hanane

Zitationshinweis

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Abstract This paper proposes a contribution to the reflection on the local marketing of local products and their reputation front of phenomenon of globalization of agro-industrial products. It mobilizes the concept of territorial amenity as a source of licensing of a terroir and examines its potential role in consumer behavior, taking into account the individual psychological differences. Perceptions of local products by the consumer and the reasons related to the purchase of these products are analyzed. From a qualitative study we define the contours of the local product of a consumer point of view while highlighting the different motivations behind the consumption of these products.
Thesaurusschlagwörter tourism; agricultural production; marketing; consumption behavior; motivation; regional development; socioeconomic development; Tunisia; North Africa
Klassifikation Wirtschaftssoziologie; Freizeitforschung, Freizeitsoziologie
Freie Schlagwörter local product
Sprache Dokument Französisch
Publikationsjahr 2015
Seitenangabe S. 97-114
Zeitschriftentitel ESSACHESS - Journal for Communication Studies, 8 (2015) 2
Heftthema The alimentary and gustative imaginary
ISSN 1775-352X
Status Veröffentlichungsversion; begutachtet (peer reviewed)
Lizenz Creative Commons - Namensnennung, Nicht-kommerz.
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