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Rôle du tourisme culturel dans le marketing des produits locaux de terroir et leur réputation: cas du sud tunisien
Role of cultural tourism in the marketing of local products and their reputation: the case of southern Tunisia
[journal article]
Abstract This paper proposes a contribution to the reflection on the local marketing of local products and their reputation front of phenomenon of globalization of agro-industrial products. It mobilizes the concept of territorial amenity as a source of licensing of a terroir and examines its potential role i... view more
This paper proposes a contribution to the reflection on the local marketing of local products and their reputation front of phenomenon of globalization of agro-industrial products. It mobilizes the concept of territorial amenity as a source of licensing of a terroir and examines its potential role in consumer behavior, taking into account the individual psychological differences. Perceptions of local products by the consumer and the reasons related to the purchase of these products are analyzed. From a qualitative study we define the contours of the local product of a consumer point of view while highlighting the different motivations behind the consumption of these products.... view less
Keywords
tourism; agricultural production; marketing; consumption behavior; motivation; regional development; socioeconomic development; Tunisia; North Africa
Classification
Leisure Research
Sociology of Economics
Free Keywords
local product
Document language
French
Publication Year
2015
Page/Pages
p. 97-114
Journal
ESSACHESS - Journal for Communication Studies, 8 (2015) 2
Issue topic
The alimentary and gustative imaginary
ISSN
1775-352X
Status
Published Version; peer reviewed