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Rôle du tourisme culturel dans le marketing des produits locaux de terroir et leur réputation : cas du sud tunisien

Role of cultural tourism in the marketing of local products and their reputation: the case of southern Tunisia
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Abichou, Hanane

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Abstract This paper proposes a contribution to the reflection on the local marketing of local products and their reputation front of phenomenon of globalization of agro-industrial products. It mobilizes the concept of territorial amenity as a source of licensing of a terroir and examines its potential role in consumer behavior, taking into account the individual psychological differences. Perceptions of local products by the consumer and the reasons related to the purchase of these products are analyzed. From a qualitative study we define the contours of the local product of a consumer point of view while highlighting the different motivations behind the consumption of these products.
Keywords tourism; agricultural production; marketing; consumption behavior; motivation; regional development; socioeconomic development; Tunisia; North Africa
Classification Sociology of Economics; Leisure Research
Free Keywords local product
Document language French
Publication Year 2015
Page/Pages p. 97-114
Journal ESSACHESS - Journal for Communication Studies, 8 (2015) 2
Issue topic The alimentary and gustative imaginary
ISSN 1775-352X
Status Published Version; peer reviewed
Licence Creative Commons - Attribution-NonCommercial