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Mots et chiffres: une approche socio-sémiotique de l’affiche électorale

Words and figures: a socio-semiotic approach of the electoral poster
[journal article]

Roventa-Frumusani, Daniela

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Please use the following Persistent Identifier (PID) to cite this document:http://nbn-resolving.de/urn:nbn:de:0168-ssoar-458960

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Abstract At the beginning of the third millennium, in a “risk society” threatened by crisis we witness a reconfiguration of the individuals relationship to media messages which becomes more and more complex. Political action change (“Arab spring”, “Bucharest civic winter”), discourses emphasize the interactive components (debates, polemics, acid commentaries), channels multiply (SMS, Blogs, social networks), media genre and perspectives also change. In the framework characterized by: i) fragmentation of public space, ii) new forms of social interaction ; iii) specific media stories and representations, we analyze the political mediated discourse on the basis of the emotion/argumentation dichotomy. Our corpus is constituted by electoral messages (outdoors) from the last Romanian Parliamentary elections (December 2012) and web sites of the main political parties. The methodological approach will be based on a semiotic and discourse analysis of political advertising messages compared to commercial advertising.
Keywords semiotics; Romania; parliamentary election; discourse analysis; election campaign; election advertising; visual material; sign; public space; interaction; emotionality; argumentation; advertising
Classification Media Contents, Content Analysis; Advertising, Public Relations
Free Keywords co-functioning of words
Document language French
Publication Year 2015
Page/Pages p. 135-150
Journal ESSACHESS - Journal for Communication Studies, 8 (2015) 1
Issue topic Symbolic Communication
ISSN 1775-352X
Status Published Version; peer reviewed
Licence Creative Commons - Attribution-NonCommercial