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Mots et chiffres: une approche socio-sémiotique de l’affiche électorale

Words and figures: a socio-semiotic approach of the electoral poster

Roventa-Frumusani, Daniela


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Abstract At the beginning of the third millennium, in a “risk society” threatened by crisis we witness a reconfiguration of the individuals relationship to media messages which becomes more and more complex. Political action change (“Arab spring”, “Bucharest civic winter”), discourses emphasize the interactive components (debates, polemics, acid commentaries), channels multiply (SMS, Blogs, social networks), media genre and perspectives also change. In the framework characterized by: i) fragmentation of public space, ii) new forms of social interaction ; iii) specific media stories and representations, we analyze the political mediated discourse on the basis of the emotion/argumentation dichotomy. Our corpus is constituted by electoral messages (outdoors) from the last Romanian Parliamentary elections (December 2012) and web sites of the main political parties. The methodological approach will be based on a semiotic and discourse analysis of political advertising messages compared to commercial advertising.
Thesaurusschlagwörter semiotics; Romania; parliamentary election; discourse analysis; election campaign; election advertising; visual material; sign; public space; interaction; emotionality; argumentation; advertising
Klassifikation Medieninhalte, Aussagenforschung; Werbung, Public Relations, Öffentlichkeitsarbeit
Freie Schlagwörter co-functioning of words
Sprache Dokument Französisch
Publikationsjahr 2015
Seitenangabe S. 135-150
Zeitschriftentitel ESSACHESS - Journal for Communication Studies, 8 (2015) 1
Heftthema Symbolic Communication
ISSN 1775-352X
Status Veröffentlichungsversion; begutachtet (peer reviewed)
Lizenz Creative Commons - Namensnennung, Nicht-kommerz.