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Evaluation of an adapted design in a multi-device online panel: a DemoSCOPE case study


Arn, Birgit; Klug, Stefan; Kołodziejski, Janusz

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Bitte beziehen Sie sich beim Zitieren dieses Dokumentes immer auf folgenden Persistent Identifier (PID):http://dx.doi.org/10.12758/mda.2015.011

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Abstract "In this paper, we look at the challenge of optimizing survey layout in online research to enable multi-device use. Several studies provide useful advice on target-oriented implementation of web design for CAWI surveys. This paper presents results of the implementation of a new adapted design at the panel of DemoSCOPE that allows the participants to take part in a survey on multiple (especially mobile) devices. To evaluate this adapted design, we compare interview data and question timing of panellists who participated in an insurance study before and after the design transition. Central key figures concerning the completion rate, item non-response, open questions, straightlining, timing of single questions and the length of the total interview are presented. In addition, we have presented examples of both old and new design to the community and invited them to assess these examples concerning orientation, color, design and usability. We evaluate the differences in these assessments before and after the design transition for smartphone and desktop users. We end with suggestions for best practice for online studies on different devices." (author's abstract)
Thesaurusschlagwörter survey; Internet; online survey; panel; response behavior; interview; data capture; data quality; cell phone; computer; market research; survey research
Klassifikation Erhebungstechniken und Analysetechniken der Sozialwissenschaften
Freie Schlagwörter CAWI surveys; design guidelines; simplicity; tile design
Sprache Dokument Englisch
Publikationsjahr 2015
Seitenangabe S. 185-212
Zeitschriftentitel Methods, data, analyses : a journal for quantitative methods and survey methodology (mda), 9 (2015) 2
ISSN 2190-4936
Status Veröffentlichungsversion; begutachtet (peer reviewed)
Lizenz Creative Commons - Namensnennung