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Globalisierung: Ideologie, globales Englisch und kulturelle Differenz

[journal article]

Bouchara, Abdelaziz

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Please use the following Persistent Identifier (PID) to cite this document:http://nbn-resolving.de/urn:nbn:de:0168-ssoar-454874

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Abstract This paper traces the link between three issues in the study of globalization. The first concerns the semantics of globalization. To understand how globalization might affect our lives, we need a form of literacy that transcends simple interpretation to reflection on the social significance of globalization discourse. This paper will also explore the consequences of the dominance of English. We will argue that globalization is a process that may involve a certain amount of homogenization but also always results in linguistic glocalization. Finally, the implications of the forces of globalization for intercultural communication will be investigated. Here three paradigms on cultural difference (cultural differentialism, cultural convergence and hybridization) will be presented and the interconnectedness of the above mentioned issues will be discussed.
Keywords intercultural communication; globalization; semantics; English language; cultural difference; ideology; rhetoric
Classification Cultural Sociology, Sociology of Art, Sociology of Literature; Sociology of Communication, Sociology of Language, Sociolinguistics; Interpersonal Communication
Document language English
Publication Year 2009
Page/Pages p. 31-50
Journal interculture journal: Online-Zeitschrift für interkulturelle Studien, 8 (2009) 7
Issue topic Globalität Interkultureller Verständigung: Plurale Identitäten, kulturelle Differenzen und das Bild vom Anderen
ISSN 2196-9485
Status Published Version; peer reviewed
Licence Creative Commons - Attribution