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Rethinking Gamification


Fuchs, Mathias; Fizek, Sonia; Ruffino, Paolo; Schrape, Niklas (ed.)

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Please use the following Persistent Identifier (PID) to cite this document:http://dx.doi.org/10.14619/001

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Abstract Gamification marks a major change to everyday life. It describes the permeation of economic, political, and social contexts by game-elements such as awards, rule structures, and interfaces that are inspired by video games. Sometimes the term is reduced to the implementation of points, badges, and leaderboards as incentives and motivations to be productive. Sometimes it is envisioned as a universal remedy to deeply transform society toward more humane and playful ends. Despite its use by corporations to manage brand communities and personnel, however, gamification is more than just a marketing buzzword. States are beginning to use it as a new tool for governing populations more effectively. It promises to fix what is wrong with reality by making every single one of us fitter, happier, and healthier. Indeed, it seems like all of society is up for being transformed into one massive game. The contributions in this book offer a candid assessment of the gamification hype. They trace back the historical roots of the phenomenon and explore novel design practices and methods. They critically discuss its social implications and even present artistic tactics for resistance. It is time to rethink gamification!
Keywords computer-mediated communication; communication technology; online service; research approach; basic concept; historical analysis; interaction; social behavior; digital media; marketing instrument; marketing; cell phone; computer game; playing; behavior; behavioral research
Classification General Sociology, Basic Research, General Concepts and History of Sociology, Sociological Theories
Free Keywords Gamification
Document language English
Publication Year 2015
Publisher meson press
City Lüneburg
Page/Pages 344 p.
ISBN 978-3-95796-001-6
Status Published Version; peer reviewed
Licence Creative Commons - Attribution-ShareAlike