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Card stories on YouTube: a new frame for online self-disclosure

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Misoch, Sabina

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Abstract This paper deals with the phenomenon of so-called (note) card stories on YouTube. Card stories can be described as self-disclosing videos or confessions, using a new frame for telling one's own story audio-visually to the public by combining "old" (hand-written messages) and "new" media (video, computer mediated communication). In 2012/13, a qualitative and exploratory study with a sample of 25 card story videos on YouTube was conducted. The content and visual analysis revealed (1) that these videos are bound to a very specific frame of presentation, (2) that they deal with specific topics, and (3) that the presenter does not remain (visually) anonymous. These findings question previous research results that stressed a strong correlation between online self-disclosure and (visual) anonymity; further, the findings show that this special frame of textual confessions via video supports deep self-disclosures.
Keywords anonymity; electronic media; computer-mediated communication; video; online media
Classification Interactive, electronic Media
Free Keywords Youtube; Selbstauskunft
Document language English
Publication Year 2014
Page/Pages p. 2-12
Journal Media and Communication, 2 (2014) 1
ISSN 2183-2439
Status Published Version; peer reviewed
Licence Creative Commons - Attribution