Export to your Reference Manger

Please Copy & Paste



Bookmark and Share

A New Role of Marketing and Communication Technologies in Business and Society: Local and Global Aspects (NRMCTBS 2015)

Новітня Роль Маркетингу Та Комунікаційних Технологій В Бізнесі Та Суспільстві: Локальні Та Глобальні Аспекти

Larina, Y. S.; Romanenko, O. O. (ed.)

fulltextDownloadDownload full text

(external source)

Citation Suggestion

Please use the following Persistent Identifier (PID) to cite this document:http://dx.doi.org/10.13140/RG.2.1.2858.1607

Further Details
Abstract Collective monograph contains research papers by leading scientists of Ukraine and Eastern Europe on marketing, communications, innovation development, public-private partnership, tourism and corporate social responsibility. Research publication will be useful for researchers, practitioners and students, and anyone interested in scientific problems of marketing and communications and their role in the modern world.
Keywords marketing; innovation; public private partnership; corporate social responibility; strategic management; competitiveness; public relations work; communication technology; sales policy; advertising; university; economic development (on national level); regional development; Ukraine; Russia; Eastern Europe
Classification Marketing; Management Science
Document language Russian
Publication Year 2015
Publisher KHUSAR Group
City St. Louis
Page/Pages 554 p.
ISBN 978-0-615-67156-7
Status Published Version; reviewed
Licence Creative Commons - Attribution-Noncommercial-No Derivative Works