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Please use the following Persistent Identifier (PID) to cite this document:
https://doi.org/10.13140/RG.2.1.2858.1607
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A New Role of Marketing and Communication Technologies in Business and Society: Local and Global Aspects (NRMCTBS 2015)
Новітня Роль Маркетингу Та Комунікаційних Технологій В Бізнесі Та Суспільстві: Локальні Та Глобальні Аспекти
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Abstract Collective monograph contains research papers by leading scientists of Ukraine and Eastern Europe on marketing, communications, innovation development, public-private partnership, tourism and corporate social responsibility. Research publication will be useful for researchers, practitioners and stud... view more
Collective monograph contains research papers by leading scientists of Ukraine and Eastern Europe on marketing, communications, innovation development, public-private partnership, tourism and corporate social responsibility. Research publication will be useful for researchers, practitioners and students, and anyone interested in scientific problems of marketing and communications and their role in the modern world.... view less
Keywords
marketing; innovation; public private partnership; corporate social responibility; strategic management; competitiveness; public relations work; communication technology; sales policy; advertising; university; economic development (on national level); regional development; Ukraine; Russia; Eastern Europe
Classification
Marketing
Management Science
Document language
Russian
Publication Year
2015
Publisher
KHUSAR Group
City
St. Louis
Page/Pages
554 p.
ISBN
978-0-615-67156-7
Status
Published Version; reviewed
Licence
Creative Commons - Attribution-Noncommercial-No Derivative Works