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Probleme der kulturvergleichenden Umfrageforschung

[journal article]

Haas, Helene

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Abstract This paper calls attention to important methodological problems in cross-cultural survey research and questionnaire construction. Different sorts of bias limit the comparability of data: respondents give socially desirable rather than true answers, their cultural responsesets show different tendencies toward acquiescence and extreme-response checking, they have different denotations and connotations of key expressions in mind and find some items ambiguous or perceive them as doublebarrel questions. The most severe limitations to comparative validity lie in the difficulty of finding equivalent translations for questionnaires. Scalar equivalence is related both to translation and cultural responsesets. Adequate sampling is an additional challenge to comparative cross-cultural studies. Cross-cultural survey researchers recommend a wide range of validation procedures, but a unified and secured methodology has yet to be developed. Until that time, statements about cultural differences should not be accepted uncritically by researchers or the public.
Keywords cultural difference; survey research; intercultural comparison; questionnaire
Classification Cultural Sociology, Sociology of Art, Sociology of Literature; Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods
Document language German
Publication Year 2007
Page/Pages p. 3-20
Journal interculture journal: Online-Zeitschrift für interkulturelle Studien, 6 (2007) 5
Issue topic Probleme und Möglichkeiten der Messung von Kultur
ISSN 2196-9485
Status Published Version; peer reviewed
Licence Creative Commons - Attribution