More documents from Bosnjak, Michael
More documents from Journal of Vacation Marketing

Export to your Reference Manger

Please Copy & Paste



Bookmark and Share

Negative symbolic aspects in destination branding: exploring the role of the 'undesired self' on web-based vacation information search intentions among potential first-time visitors

[journal article]

Bosnjak, Michael

fulltextDownloadDownload full text

(969 KByte)

Citation Suggestion

Please use the following Persistent Identifier (PID) to cite this document:

Further Details
Abstract Tourist destination choices depend, among other factors, on the match between the destination’s personality image and consumers’ self-concept, in line with self-image congruence theory. Motives also mediate this relationship, yet tourism research largely neglects the influence of avoidance motives. This study applies the product-based construct of undesired congruity, or consumers’ tendency to avoid undesired stereotypical images, to the context of web-based vacation destination information search intentions among potential first-time visitors. Undesired congruity relates negatively to willingness to search for destination-related information online and serves as an additional predictor, beyond established relevant factors for pre-visit choice contexts. Moreover, it overrides the influence of established, telic, approach motive constructs, which implies its principal role in early destination-related decision making. The findings have practical implications for market research in tourism, as well as for destination branding. (author's abstract)
Keywords tourism; vacation destination; vacation; decision; self-image; identity; tourist; information-seeking behavior; consumption behavior; motivation; travel; behavior; expectation; Internet
Classification Leisure Research; Interactive, electronic Media; Marketing
Document language English
Publication Year 2010
Page/Pages p. 323-330
Journal Journal of Vacation Marketing, 16 (2010) 4
ISSN 1356-7667
Status Published Version; peer reviewed
Licence Deposit Licence - No Redistribution, No Modifications
This publication is with permission of the rights owner freely accessible due to an Alliance licence and a national licence (funded by the DFG, German Research Foundation) respectively.