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%T Postvisit Destination Loyalty Judgments: Developing and Testing a Comprehensive Congruity Model %A Bosnjak, Michael %A Sirgy, Joseph M. %A Hellriegel, Sarah %A Maurer, Oswin %J Journal of Travel Research %N 5 %P 496-508 %V 50 %D 2011 %@ 1356-7667 %> https://nbn-resolving.org/urn:nbn:de:0168-ssoar-450460 %X Previous research has established the effect of self-congruity on both pre- and postvisit constructs, but its predictive power has appeared minimal. Departing from both classical and contemporary approaches to human needs and values, this study proposes a comprehensive model explaining more variance in postvisit destination loyalty judgments. The model comprises six explanatory variables, in addition to self-congruity: functional, hedonic, leisure, economic, safety, and m oral congruity. Based on a large-scale web survey among tourists (N = 973), the results provide good support for the proposed model (64% explained variance). Each of the seven congruity components exerts a significant influence on postvisit loyalty, but their relative contributions differ considerably. Other than self-congruity, functional, hedonic, leisure, and safety congruity exert the greatest influence on postvisit loyalty judgments; in contrast, economic and moral congruity have lesser influences. The authors discuss the results in light of their theoretical and practical implications for destination marketing. (author's abstract) %C DEU %G en %9 journal article %W GESIS - http://www.gesis.org %~ SSOAR - http://www.ssoar.info