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Prenotification in web-based access panel surveys: the influence of mobile text messaging versus e-mail on response rates and sample composition

[journal article]

Bosnjak, Michael
Neubarth, Wolfgang
Couper, Mick P.
Bandilla, Wolfgang
Kaczmirek, Lars

Abstract

To compare the effectiveness of different prenotification and invitation procedures in a webbased three-wave access panel survey over 3 consecutive months, we experimentally varied the contact mode in a fully crossed two-factorial design with (a) three different prenotification conditions (mobile sh... view more

To compare the effectiveness of different prenotification and invitation procedures in a webbased three-wave access panel survey over 3 consecutive months, we experimentally varied the contact mode in a fully crossed two-factorial design with (a) three different prenotification conditions (mobile short messaging service [SMS], e-mail, no prenotice) and (b) two “invitation and reminder" conditions (SMS, e-mail). A group with nearly complete mobile phone coverage was randomly assigned to one of these six experimental conditions. As expected, SMS prenotifications outperformed e-mail prenotifications in terms of response rates across all three waves. Furthermore, e-mail invitation response rates outperformed those for SMS invitations. The combination of SMS prenotification and e-mail invitation performed best. The different experimental treatments did not have an effect on the sample composition of respondents between groups. (author's abstract)... view less

Keywords
survey research; online survey; panel; data capture; sample; response behavior; e-mail

Classification
Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods

Method
empirical; basic research; development of methods

Free Keywords
Prenotification; SMS

Document language
English

Publication Year
2008

Page/Pages
p. 213-223

Journal
Social Science Computer Review, 26 (2008) 2

DOI
https://doi.org/10.1177/0894439307305895

ISSN
0894-4393

Status
Published Version; peer reviewed

Licence
Deposit Licence - No Redistribution, No Modifications

With the permission of the rights owner, this publication is under open access due to a (DFG-/German Research Foundation-funded) national or Alliance license.


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Home  |  Legal notices  |  Operational concept  |  Privacy policy
© 2007 - 2025 Social Science Open Access Repository (SSOAR).
Based on DSpace, Copyright (c) 2002-2022, DuraSpace. All rights reserved.