Weiterempfehlen

Bookmark and Share


Prenotification in web-based access panel surveys: the influence of mobile text messaging versus e-mail on response rates and sample composition

[Zeitschriftenartikel]

Bosnjak, Michael; Neubarth, Wolfgang; Couper, Mick P.; Bandilla, Wolfgang; Kaczmirek, Lars

Zitationshinweis

Bitte beziehen Sie sich beim Zitieren dieses Dokumentes immer auf folgenden Persistent Identifier (PID):http://nbn-resolving.de/urn:nbn:de:0168-ssoar-449759

Weitere Angaben:
Abstract To compare the effectiveness of different prenotification and invitation procedures in a webbased three-wave access panel survey over 3 consecutive months, we experimentally varied the contact mode in a fully crossed two-factorial design with (a) three different prenotification conditions (mobile short messaging service [SMS], e-mail, no prenotice) and (b) two “invitation and reminder" conditions (SMS, e-mail). A group with nearly complete mobile phone coverage was randomly assigned to one of these six experimental conditions. As expected, SMS prenotifications outperformed e-mail prenotifications in terms of response rates across all three waves. Furthermore, e-mail invitation response rates outperformed those for SMS invitations. The combination of SMS prenotification and e-mail invitation performed best. The different experimental treatments did not have an effect on the sample composition of respondents between groups. (author's abstract)
Thesaurusschlagwörter survey research; online survey; panel; data capture; sample; response behavior; e-mail
Klassifikation Erhebungstechniken und Analysetechniken der Sozialwissenschaften
Methode empirisch; Grundlagenforschung; Methodenentwicklung
Freie Schlagwörter Prenotification; SMS
Sprache Dokument Englisch
Publikationsjahr 2008
Seitenangabe S. 213-223
Zeitschriftentitel Social Science Computer Review, 26 (2008) 2
DOI http://dx.doi.org/10.1177/0894439307305895
ISSN 0894-4393
Status Veröffentlichungsversion; begutachtet (peer reviewed)
Lizenz Deposit Licence - Keine Weiterverbreitung, keine Bearbeitung
Dieser Beitrag ist mit Zustimmung des Rechteinhabers aufgrund einer (DFG geförderten) Allianz- bzw. Nationallizenz frei zugänglich.
top