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Straightlining in Web survey panels over time

[journal article]

Schonlau, Matthias; Toepoel, Vera

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Abstract "Straightlining, an indicator of satisficing, refers to giving the same answer in a series of questions arranged on a grid. We investigated whether straightlining changes with respondents' panel experience in two open-access Internet panels in the Netherlands: the LISS and Dutch Immigrant panels. Specifically, we considered straightlining on 10 grid questions in LISS core modules (7 waves) and on a grid of evaluation questions in both the LISS panel (150+ waves) and the Dutch immigrant panel (50+ waves). For both core modules and evaluation questions we found that straightlining increases with respondents' panel experience for at least three years. Straightlining is also associated with younger age and non-western 1st generation immigrants. Where straightlining was a plausible set of answers, prevalence of straightlining was much larger (15-40%) than where straightlining was implausible (<2% in wave 1)." (author's abstract)
Keywords online survey; Internet; panel; response behavior; data quality; survey research
Classification Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods
Method basic research; development of methods
Free Keywords grid question; matrix question; satisficing
Document language English
Publication Year 2015
Page/Pages p. 125-137
Journal Survey Research Methods, 9 (2015) 2
ISSN 1864-3361
Status Published Version; peer reviewed
Licence Deposit Licence - No Redistribution, No Modifications