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Electoral campaigning in the Italian 2013 elections: innovation and tradition


Bulli, Giorgia


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Abstract The Italian electoral campaign in the 2013 general elections is marked by an incomplete evolution of Italian political communication towards a professionalized market-oriented model. In these elections an increased use of the internet and the social media coexisted with a more traditional understanding of political communication. The electoral success of the Movimento Cinque Stelle led by Beppe Grillo shows that the hybridization of traditional and post-modern communication can be effective in the exploitation of anti-political and antiparty feelings, particularly widespread among the Italian electorate in the 2013 elections. However, just where this development is headed is still a moot question and leaves the field for further investigation open.
Thesaurusschlagwörter political communication; marketing; political strategy; election campaign; Internet; social media; Italy; market orientation; political influence; voter
Klassifikation politische Willensbildung, politische Soziologie, politische Kultur; Werbung, Public Relations, Öffentlichkeitsarbeit
Sprache Dokument Englisch
Publikationsjahr 2013
Seitenangabe S. 659-673
Zeitschriftentitel Studia Politica: Romanian Political Science Review, 13 (2013) 4
ISSN 1582-4551
Status Veröffentlichungsversion; begutachtet (peer reviewed)
Lizenz Creative Commons - Namensnennung, Nicht kommerz., Keine Bearbeitung