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Going online with a face-to-face household panel: effects of a mixed mode design on item and unit non-response

Ein face-to-face Haushaltspanel online: Effekte eines gemischten Designs auf item- und unit-nonresponse
[Zeitschriftenartikel]

Jäckle, Annette; Lynn, Peter; Burton, Jon

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Zitationshinweis

Bitte beziehen Sie sich beim Zitieren dieses Dokumentes immer auf folgenden Persistent Identifier (PID):http://dx.doi.org/10.18148/srm/2015.v9i1.5475

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Abstract "There are considerable cost and timeliness advantages associated with web interviewing, compared to interviewer administration. However, web surveys do not perform well in terms of coverage and participation. To harness the strengths of both modes, existing probability-based interviewer-administered surveys are therefore being pushed to consider a mixed mode approach, including web. We assess the effect of introducing web interviewing as part of a mixed-mode design in the context of an existing longitudinal survey in which sample members have previously been interviewed face-to-face. Using experimental data from a household panel survey in the UK, we find that the mixed mode design resulted in a lower proportion of households fully responding. However, more than one in five households fully responded online. Overall, individual response rates were also lower with the mixed mode design, and we were unable to identify any subgroups where the reverse was true. Also, item nonresponse rates were higher with the mixed mode design." (author's abstract)
Thesaurusschlagwörter survey research; response behavior; online survey; interview; panel; longitudinal study; data capture; data quality
Klassifikation Erhebungstechniken und Analysetechniken der Sozialwissenschaften
Freie Schlagwörter mixed mode survey; respondent incentives
Sprache Dokument Englisch
Publikationsjahr 2015
Seitenangabe S. 57-70
Zeitschriftentitel Survey Research Methods, 9 (2015) 1
ISSN 1864-3361
Status Veröffentlichungsversion; begutachtet (peer reviewed)
Lizenz Deposit Licence - Keine Weiterverbreitung, keine Bearbeitung
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