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An evaluation of incentive experiments in a two-phase address-based sample mail survey

Eine Evaluation von Incentive-Experimenten in einer zweiphasigen adressenbasierten postalischen Stichprobenbefragung
[journal article]

Han, Daifeng; Montaquila, Jill M.; Brick, J. Michael

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Please use the following Persistent Identifier (PID) to cite this document:http://dx.doi.org/10.18148/srm/2013.v7i3.5402

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Abstract "Address-based sampling (ABS) with a two-phase data collection approach has emerged as a promising alternative to random digit dial (RDD) surveys for studying specific subpopulations in the United States. In 2011, the National Household Education Surveys Program Field Test used a two-phase ABS design with a postal or mail screener to identify households with eligible children and a mail topical questionnaire administered to parents of sampled children to collect measures of interest. Experiments with prepaid cash incentives and special mail delivery methods were applied in both phases. For the screener, sampled addresses were randomly designated to receive either 2 dollar or 5 dollar in the initial mailing. During the topical phase, incentives (ranging from 0 dollar to 20 dollar) and delivery methods (First Class Mail or Priority Mail) were assigned randomly but depended on how quickly the household had responded to the screener. The paper first evaluates the effects of incentives on response rates, and then examines incentive levels for attracting the hard-to-reach groups and improving sample composition. The impact of incentive on data collection cost is also examined." (author's abstract)
Keywords incentive system; survey research; data capture; money
Classification Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods
Document language English
Publication Year 2013
Page/Pages p. 207-218
Journal Survey Research Methods, 7 (2013) 3
ISSN 1864-3361
Status Published Version; peer reviewed
Licence Deposit Licence - No Redistribution, No Modifications