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Positive, negative, and bipolar questions : the effect of question polarity on ratings of text readability

Positive, negative und bipolare Fragen : der Effekt der Polarität von Fragen auf die Beurteilung der Lesbarkeit von Texten
[Zeitschriftenartikel]

Kamoen, Naomi; Holleman, Bregje; Bergh, Huub van den; Sanders, Ted

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Zitationshinweis

Bitte beziehen Sie sich beim Zitieren dieses Dokumentes immer auf folgenden Persistent Identifier (PID):http://dx.doi.org/10.18148/srm/2013.v7i3.5034

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Abstract "For decades, survey researchers have known that respondents give different answers to attitude questions worded positively (X is good. Agree-Disagree), negatively (X is bad. Agree-Disagree) or on a bipolar scale (X is bad-good). This makes survey answers hard to interpret, especially since findings on exactly how the answers are affected are conflicting. In the current paper, we present twelve studies in which the effect of question polarity was measured for a set of thirteen contrastive adjectives. In each study, the same adjectives were used so the generalizability of wording effects across studies could be examined for each word pair. Results show that for five of the word pairs an effect of question wording can be generalized. The direction of these effects are largely consistent: respondents generally give the same answers to positive and bipolar questions, but they are more likely to disagree with negative questions than to agree with positive questions or to choose the positive side of the bipolar scale. In other words, respondents express their opinions more positively when the question is worded negatively. Even though answers to the three wording alternatives sometimes differ, results also show that reliable answers can be obtained with all three wording alternatives. So, for survey practice, these results suggest that all three wording alternatives may be used for attitude measurement." (author's abstract)
Thesaurusschlagwörter response behavior; questionnaire; measurement
Klassifikation Erhebungstechniken und Analysetechniken der Sozialwissenschaften
Sprache Dokument Englisch
Publikationsjahr 2013
Seitenangabe S. 181-189
Zeitschriftentitel Survey Research Methods, 7 (2013) 3
ISSN 1864-3361
Status Veröffentlichungsversion; begutachtet (peer reviewed)
Lizenz Deposit Licence - Keine Weiterverbreitung, keine Bearbeitung
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