More documents from Revilla, Melanie
More documents from Survey Research Methods

Export to your Reference Manger

Please Copy & Paste



Bookmark and Share

Quality in unimode and mixed-mode designs : a multitrait-multimethod approach

Qualität in Unimode und Mixedmode Designs : ein multitrait-multimodaler Ansatz
[journal article]

Revilla, Melanie

fulltextDownloadDownload full text

(external source)

Citation Suggestion

Please use the following Persistent Identifier (PID) to cite this document:

Further Details
Abstract "So far, most surveys used face-to-face or telephone questionnaires in order to collect data. But the costs of achieving a survey using these traditional modes increase. At the same time, the response rates decrease, making the idea of switching mode very attractive. Because each mode has its own weaknesses and strengths, the idea of mixing modes of data collection is becoming more and more popular. Nevertheless, combining different modes of data collection may be problematic if people answer differently depending on the mode. Also, a switch from a unimode to a mixed-mode design may threaten the comparability of the data across time. This paper focuses first on the selection effect and shows that different kinds of respondents answer in different modes: therefore, mixing modes might make sense since it may improve the representativeness of the sample keeping the costs low. It is still necessary however to guarantee that mixing modes would not threaten the comparability. Then, the paper therefore compares the quality of questions asked in a unimode and two mixed-mode surveys. Using data of the European Social Survey (ESS) in the Netherlands, and following a multitrait-multimethod approach (MTMM), few differences are found between the unimode and mixed-mode designs in terms of quality. Looking at the differences across modes lead to slightly less similarities, but overall the quality does not change much." (author's abstract)
Keywords psychology; survey research; survey; response behavior; quality; data acquisition; representativity; comparison; research approach; comparison of methods; Netherlands
Classification Research Design; Basic Research, General Concepts and History of Psychology
Document language English
Publication Year 2010
Page/Pages p. 151-164
Journal Survey Research Methods, 4 (2010) 3
ISSN 1864-3361
Status Published Version; peer reviewed
Licence Deposit Licence - No Redistribution, No Modifications