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Comparing questions with agree/ disagree response options to questions with item-specific response options

Vergleich von Fragen mit Ja/Nein-Antwortmöglichkeiten mit Fragen zu itemspezifischen Antwortmöglichkeiten
[journal article]

Saris, Willem E.; Revilla, Melanie; Krosnick, Jon A.; Shaeffer, Eric M.

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Please use the following Persistent Identifier (PID) to cite this document:http://dx.doi.org/10.18148/srm/2010.v4i1.2682

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Abstract "Although agree/ disagree (a/ d) rating scales are hugely popular in the social sciences, a large body of research conducted during more than five decades has documented the bias that results from acquiescence in responses to these items. This may be a reason to prefer questions with Item Specific (IS) response options, but remarkably little research has explored whether responses to a/ d rating scale questions are indeed of lower quality than responses to questions with IS response options. Using a research design that combines the advantages of a random assignment between-subjects experiment and the multitrait-multimethod approach in the context of representative sample surveys, we found that responses to a/ d rating scale questions indeed had much lower quality than responses to comparable questions offering IS response options. These results attest to the superiority of questions with IS response options." (author's abstract)
Keywords survey research; response behavior; comparison of methods; methodology; scale construction; error; statistical theory of errors; data quality; design; rating scale; questionnaire; EU; validity
Classification Research Design; Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods
Document language English
Publication Year 2010
Page/Pages p. 61-79
Journal Survey Research Methods, 4 (2010) 1
ISSN 1864-3361
Status Published Version; peer reviewed
Licence Deposit Licence - No Redistribution, No Modifications