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%T К вопросу позиционирования компании на Потребительском рынке %A Pitko, O. %P 68-73 %D 2014 %I Global Partnership %@ 978-5-9906103-0-9 %> https://nbn-resolving.org/urn:nbn:de:0168-ssoar-43646-8 %X The article discusses various approaches to the definition of positioning. It also analyzes the most common ways of the company’s positioning in the consumer market. %C RUS %C Moscow %G ru %9 Sammelwerksbeitrag %W GESIS - http://www.gesis.org %~ SSOAR - http://www.ssoar.info