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К вопросу позиционирования компании на Потребительском рынке

On the question of the company’s positioning in the consumer market
[collection article]

Pitko, O.

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Further Details
Abstract The article discusses various approaches to the definition of positioning. It also analyzes the most common ways of the company’s positioning in the consumer market.
Keywords consumer research; consumption; market orientation; market position; enterprise; opening up of markets; market mechanism
Classification Basic Research, General Concepts and History of Economics
Collection Title Scientific research in the XXI Century: Proceedings of the I International Scientific Conference on Eurasian scientific cooperation
Document language Russian
Publication Year 2014
Publisher Global Partnership
City Moscow
Page/Pages p. 68-73
ISBN 978-5-9906103-0-9
Status Published Version; peer reviewed
Licence Creative Commons - Attribution-NonCommercial