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К вопросу позиционирования компании на Потребительском рынке
On the question of the company’s positioning in the consumer market
[collection article]
Abstract
The article discusses various approaches to the definition of positioning. It also analyzes the most common ways of the company’s positioning in the consumer market.
Keywords
market orientation; consumer research; consumption; market mechanism; opening up of markets; enterprise; market position
Classification
Basic Research, General Concepts and History of Economics
Collection Title
Scientific research in the XXI Century: Proceedings of the I International Scientific Conference on Eurasian scientific cooperation
Document language
Russian
Publication Year
2014
Publisher
Global Partnership
City
Moscow
Page/Pages
p. 68-73
ISBN
978-5-9906103-0-9
Status
Published Version; peer reviewed