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%T Особенности трансформации маркетинга в электронной коммерции %A Kaluzhsky, Mikhail %J Омский научный вестник %N 1 %P 55-58 %D 2013 %@ 1813-8225 %> https://nbn-resolving.org/urn:nbn:de:0168-ssoar-431403 %X Article about influence of e-commerce on transformation of the theory and practice of marketing. The author considers Internet-marketing as the independent form of marketing formed under the general laws in new institutional conditions. %C RUS %G ru %9 Zeitschriftenartikel %W GESIS - http://www.gesis.org %~ SSOAR - http://www.ssoar.info