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%T Особенности трансформации маркетинга в электронной коммерции
%A Kaluzhsky, Mikhail
%J Омский научный вестник
%N 1
%P 55-58
%D 2013
%@ 1813-8225
%> https://nbn-resolving.org/urn:nbn:de:0168-ssoar-431403
%X Article about influence of e-commerce on transformation of the theory and practice of marketing. The author considers Internet-marketing as the independent form of marketing formed under the general laws in new institutional conditions.
%C RUS
%G ru
%9 Zeitschriftenartikel
%W GESIS - http://www.gesis.org
%~ SSOAR - http://www.ssoar.info