Bibtex export
@article{ Kaluzhsky2013, title = {Особенности трансформации маркетинга в электронной коммерции}, author = {Kaluzhsky, Mikhail}, journal = {Омский научный вестник}, number = {1}, pages = {55-58}, year = {2013}, issn = {1813-8225}, urn = {https://nbn-resolving.org/urn:nbn:de:0168-ssoar-431403}, abstract = {Article about influence of e-commerce on transformation of the theory and practice of marketing. The author considers Internet-marketing as the independent form of marketing formed under the general laws in new institutional conditions.}, keywords = {Marketing; marketing; elektronischer Handel; electronic commerce; Electronic Business; electronic business; Internet; Internet; Institutionalismus; institutionalism}}