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Особенности трансформации маркетинга в электронной коммерции

Features of transformation of marketing in e-commerce
[journal article]

Kaluzhsky, Mikhail

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Further Details
Abstract Article about influence of e-commerce on transformation of the theory and practice of marketing. The author considers Internet-marketing as the independent form of marketing formed under the general laws in new institutional conditions.
Keywords marketing; electronic commerce; electronic business; Internet; institutionalism
Classification Interactive, electronic Media; Marketing
Document language Russian
Publication Year 2013
Page/Pages p. 55-58
Journal Омский научный вестник (2013) 1
ISSN 1813-8225
Status Published Version; not reviewed
Licence Free Digital Peer Publishing Licence