Сетевые интернет-коммуникации как инструмент маркетинга

Kaluzhsky, Mikhail; Karpov, Valery

Bibtex export

@article{ Kaluzhsky2013,
 title = {Сетевые интернет-коммуникации как инструмент маркетинга},
 author = {Kaluzhsky, Mikhail and Karpov, Valery},
 journal = {Практический маркетинг},
 number = {2},
 pages = {32-39},
 year = {2013},
 issn = {2071-3762},
 urn = {https://nbn-resolving.org/urn:nbn:de:0168-ssoar-431370},
 abstract = {The article is about the features of application of network Internet-communications for advancement of the goods. Wide development of Internet technologies has transformed social communications into the independent tool of marketing. Authors classify and analyze possibilities of use of network Internet-communications in the marketing environment.},
 keywords = {Electronic Business; electronic business; Kommunikation; communication; soziales Netzwerk; social network; Internet; Internet; Marketing; marketing; Marketinginstrument; marketing instrument}}