Export to your Reference Manger

Please Copy & Paste



Bookmark and Share

Сетевые интернет-коммуникации как инструмент маркетинга

Network Internet-communications as an instrument of marketing
[journal article]

Kaluzhsky, Mikhail; Karpov, Valery

fulltextDownloadDownload full text

(237 KByte)

Citation Suggestion

Please use the following Persistent Identifier (PID) to cite this document:http://nbn-resolving.de/urn:nbn:de:0168-ssoar-431370

Further Details
Abstract The article is about the features of application of network Internet-communications for advancement of the goods. Wide development of Internet technologies has transformed social communications into the independent tool of marketing. Authors classify and analyze possibilities of use of network Internet-communications in the marketing environment.
Keywords electronic business; communication; social network; Internet; marketing; marketing instrument
Classification Interactive, electronic Media; Marketing
Document language Russian
Publication Year 2013
Page/Pages p. 32-39
Journal Практический маркетинг (2013) 2
ISSN 2071-3762
Status Published Version; not reviewed
Licence Free Digital Peer Publishing Licence