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Сетевые интернет-коммуникации как инструмент маркетинга
Network Internet-communications as an instrument of marketing
[journal article]
Abstract The article is about the features of application of network Internet-communications for advancement of the goods. Wide development of Internet technologies has transformed social communications into the independent tool of marketing. Authors classify and analyze possibilities of use of network Inter... view more
The article is about the features of application of network Internet-communications for advancement of the goods. Wide development of Internet technologies has transformed social communications into the independent tool of marketing. Authors classify and analyze possibilities of use of network Internet-communications in the marketing environment.... view less
Keywords
electronic business; communication; social network; Internet; marketing; marketing instrument
Classification
Interactive, electronic Media
Marketing
Document language
Russian
Publication Year
2013
Page/Pages
p. 32-39
Journal
Практический маркетинг (2013) 2
ISSN
2071-3762
Status
Published Version; reviewed