Товарная политика в маркетинге

Kaluzhsky, Mikhail

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%T Товарная политика в маркетинге
%A Kaluzhsky, Mikhail
%P 6
%D 2015
%K product strategy; industrial marketing; consumer marketing
%> https://nbn-resolving.org/urn:nbn:de:0168-ssoar-430822
%X The article discusses the features of product policy in marketing. The author analyzes the objectives, functions and structural elements of product policy as a tool to promote the products in the consumer market. Particular attention is paid to the practical implementation of product policy in the Russian context.
%C RUS
%C Omsk
%G ru
%9 Arbeitspapier
%W GESIS - http://www.gesis.org
%~ SSOAR - http://www.ssoar.info