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Товарная политика в маркетинге

Product Policy in Marketing
[working paper]

Kaluzhsky, Mikhail

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Further Details
Abstract The article discusses the features of product policy in marketing. The author analyzes the objectives, functions and structural elements of product policy as a tool to promote the products in the consumer market. Particular attention is paid to the practical implementation of product policy in the Russian context.
Keywords marketing; product policy; assortment; demand; quality; competitiveness; Russia
Classification Marketing
Free Keywords product strategy; industrial marketing; consumer marketing
Document language Russian
Publication Year 2015
City Omsk
Page/Pages 6 p.
Status Preprint; not reviewed
Licence Free Digital Peer Publishing Licence