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Товарная политика в маркетинге
Product Policy in Marketing
[working paper]
Abstract The article discusses the features of product policy in marketing. The author analyzes the objectives, functions and structural elements of product policy as a tool to promote the products in the consumer market. Particular attention is paid to the practical implementation of product policy in the R... view more
The article discusses the features of product policy in marketing. The author analyzes the objectives, functions and structural elements of product policy as a tool to promote the products in the consumer market. Particular attention is paid to the practical implementation of product policy in the Russian context.... view less
Keywords
quality; product policy; demand; competitiveness; marketing; Russia; assortment
Classification
Marketing
Free Keywords
product strategy; industrial marketing; consumer marketing
Document language
Russian
Publication Year
2015
City
Omsk
Page/Pages
6 p.
Status
Preprint; not reviewed