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Концепция "4Р" и планирование маркетинга в кратком и ясном изложении
The concept of the "4P" and marketing planning in a concise and clear interpretation
[working paper]
Abstract The article discusses the features of marketing planning through the use of the concept of "4P". The author analyzes the objectives, functions and structural elements of the concept of "4P" as a tool for marketing planning with the promotion of goods in the consumer market. Particular attention is p... view more
The article discusses the features of marketing planning through the use of the concept of "4P". The author analyzes the objectives, functions and structural elements of the concept of "4P" as a tool for marketing planning with the promotion of goods in the consumer market. Particular attention is paid to the practical application of the concept of "4P" in Russian conditions.... view less
Keywords
communication policy; pricing policy; marketing policy; marketing; trademark; Russia; selling; advertising; strategic planning
Classification
Marketing
Free Keywords
marketing mix; concept of "4P"; planning principles in marketing
Document language
Russian
Publication Year
2015
City
München; Omsk
Page/Pages
4 p.
Status
Preprint; not reviewed