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Концепция "4Р" и планирование маркетинга в кратком и ясном изложении

The concept of the "4P" and marketing planning in a concise and clear interpretation

Kaluzhsky, Mikhail


Bitte beziehen Sie sich beim Zitieren dieses Dokumentes immer auf folgenden Persistent Identifier (PID):http://nbn-resolving.de/urn:nbn:de:0168-ssoar-430806

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Abstract The article discusses the features of marketing planning through the use of the concept of "4P". The author analyzes the objectives, functions and structural elements of the concept of "4P" as a tool for marketing planning with the promotion of goods in the consumer market. Particular attention is paid to the practical application of the concept of "4P" in Russian conditions.
Thesaurusschlagwörter marketing; marketing policy; pricing policy; communication policy; selling; strategic planning; marketing; trademark; advertising; Russia
Klassifikation Marketing
Freie Schlagwörter marketing mix; concept of "4P"; planning principles in marketing
Sprache Dokument Russisch
Publikationsjahr 2015
Erscheinungsort München; Omsk
Seitenangabe 4 S.
Status Preprint; nicht begutachtet
Lizenz Digital Peer Publishing Licence - Freie DIPP-Lizenz