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Концепция "4Р" и планирование маркетинга в кратком и ясном изложении
The concept of the "4P" and marketing planning in a concise and clear interpretation
[Arbeitspapier]
Abstract The article discusses the features of marketing planning through the use of the concept of "4P". The author analyzes the objectives, functions and structural elements of the concept of "4P" as a tool for marketing planning with the promotion of goods in the consumer market. Particular attention is p... mehr
The article discusses the features of marketing planning through the use of the concept of "4P". The author analyzes the objectives, functions and structural elements of the concept of "4P" as a tool for marketing planning with the promotion of goods in the consumer market. Particular attention is paid to the practical application of the concept of "4P" in Russian conditions.... weniger
Thesaurusschlagwörter
Marketing; Marketingpolitik; Preispolitik; Verkauf; Russland; Werbung; Kommunikationspolitik; strategische Planung; Marke; Vermarktung
Klassifikation
Marketing
Freie Schlagwörter
marketing mix; concept of "4P"; planning principles in marketing
Sprache Dokument
Russisch
Publikationsjahr
2015
Erscheinungsort
München; Omsk
Seitenangabe
4 S.
Status
Preprint; nicht begutachtet