Концепция "4Р" и планирование маркетинга в кратком и ясном изложении

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The concept of the "4P" and marketing planning in a concise and clear interpretation

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Kaluzhsky, Mikhail

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Abstract	The article discusses the features of marketing planning through the use of the concept of "4P". The author analyzes the objectives, functions and structural elements of the concept of "4P" as a tool for marketing planning with the promotion of goods in the consumer market. Particular attention is paid to the practical application of the concept of "4P" in Russian conditions.
Thesaurusschlagwörter	marketing; marketing policy; pricing policy; communication policy; selling; strategic planning; marketing; trademark; advertising; Russia
Klassifikation	Marketing
Freie Schlagwörter	marketing mix; concept of "4P"; planning principles in marketing
Sprache Dokument	Russisch
Publikationsjahr	2015
Erscheinungsort	München; Omsk
Seitenangabe	4 S.
Status	Preprint; nicht begutachtet
Lizenz	Digital Peer Publishing Licence - Freie DIPP-Lizenz