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Четыре вида продвижения товара в маркетинге

Four Types of Promotion of Goods in Marketing
[working paper]

Kaluzhsky, Mikhail

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Further Details
Abstract The article discusses the features of communication policy in marketing. The author analyzes the objectives, functions and structural elements of communication policy as a tool to promote the products in the consumer market. Particular attention is paid to the practical use of marketing communications.
Keywords marketing; advertising; direct marketing; marketing policy; communication policy; selling; promotion
Classification Marketing
Document language Russian
Publication Year 2015
City Omsk
Page/Pages 6 p.
Status Preprint; not reviewed
Licence Free Digital Peer Publishing Licence