Bibtex export
@incollection{ Kaluzhsky2014,
title = {Анализ рыночного потенциала фирмы},
author = {Kaluzhsky, Mikhail and Pimenov, Pavel},
editor = {Карпова, B.B. and Ковалева, А.И.},
year = {2014},
booktitle = {Двадцатые Апрельские экономические чтения: материалы международной научно-практической конференции},
pages = {151-154},
address = {Omsk},
publisher = {РОФ "Фонд региональной стратегии развития"},
isbn = {978-5-600-200631-7},
urn = {https://nbn-resolving.org/urn:nbn:de:0168-ssoar-430751},
abstract = {In article features of the marketing analysis of market potential of firm are considered. Authors analyze features of the marketing analysis and offer algorithms of its carrying out in the conditions of a market competition. Article is addressed the experts solving marketing problems of competitive behavior in the market environment.},
keywords = {Marketing; marketing; Marktsegmentierung; market segmentation; Wettbewerbsfähigkeit; competitiveness; Markterschließung; opening up of markets; Nachfragestruktur; demand pattern}}