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Анализ рыночного потенциала фирмы

The analysis of market potential of firm
[collection article]

Kaluzhsky, Mikhail; Pimenov, Pavel

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Further Details
Corporate Editor Financial University under the Government of the Russian Federation in Omsk
Abstract In article features of the marketing analysis of market potential of firm are considered. Authors analyze features of the marketing analysis and offer algorithms of its carrying out in the conditions of a market competition. Article is addressed the experts solving marketing problems of competitive behavior in the market environment.
Keywords marketing; market segmentation; competitiveness; opening up of markets; demand pattern
Classification Marketing
Free Keywords marketing analysis; market potential; market borders; market capacity
Collection Title Двадцатые Апрельские экономические чтения: материалы международной научно-практической конференции
Editor Карпова, B.B.; Ковалева, А.И.
Document language Russian
Publication Year 2014
Publisher РОФ "Фонд региональной стратегии развития"
City Omsk
Page/Pages p. 151-154
ISBN 978-5-600-200631-7
Status Published Version; not reviewed
Licence Free Digital Peer Publishing Licence