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Анализ рыночного потенциала фирмы
The analysis of market potential of firm
[collection article]
Corporate Editor
Financial University under the Government of the Russian Federation in Omsk
Abstract In article features of the marketing analysis of market potential of firm are considered. Authors analyze features of the marketing analysis and offer algorithms of its carrying out in the conditions of a market competition. Article is addressed the experts solving marketing problems of competitive ... view more
In article features of the marketing analysis of market potential of firm are considered. Authors analyze features of the marketing analysis and offer algorithms of its carrying out in the conditions of a market competition. Article is addressed the experts solving marketing problems of competitive behavior in the market environment.... view less
Keywords
marketing; market segmentation; competitiveness; opening up of markets; demand pattern
Classification
Marketing
Free Keywords
marketing analysis; market potential; market borders; market capacity
Collection Title
Двадцатые Апрельские экономические чтения: материалы международной научно-практической конференции
Editor
Карпова, B.B.; Ковалева, А.И.
Document language
Russian
Publication Year
2014
Publisher
РОФ "Фонд региональной стратегии развития"
City
Omsk
Page/Pages
p. 151-154
ISBN
978-5-600-200631-7
Status
Published Version; reviewed