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Функционализация анализа рынка в маркетинге

Functionalization Research in Marketing
[collection article]

Kaluzhsky, Mikhail

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Further Details
Corporate Editor Financial University under the Government of the Russian Federation in Omsk
Abstract Article on the role of the segmentation of the environment in the planning of marketing activities. Pre-crisis marketing in the first place put on the importance of marketing communications function. The author proves the thesis about the importance of the analysis of the market environment as an essential condition of effective marketing.
Keywords marketing; market segmentation; opening up of markets; sales; consumer; demand; sale
Classification Marketing
Free Keywords marketing mix
Collection Title Омский экономический форум: материалы международной научно-практической конференции
Document language Russian
Publication Year 2011
City Omsk
Page/Pages p. 139-143
ISBN 978-5-904848-05-7
Status Postprint; not reviewed
Licence Free Digital Peer Publishing Licence