Bibtex export

 

@incollection{ Kaluzhsky2011,
 title = {Перспективные формы продвижения товаров в условиях мирового экономического кризиса},
 author = {Kaluzhsky, Mikhail},
 year = {2011},
 booktitle = {Организационно-управленческие аспекты экономического развития предприятий и регионов: сборник научных трудов},
 pages = {30-35},
 address = {Omsk},
 publisher = {Omsk State Technical University},
 isbn = {978-5-8149-1069-1},
 urn = {https://nbn-resolving.org/urn:nbn:de:0168-ssoar-430671},
 abstract = {An article about the transformation of the forms and methods of marketing in the context of the global economic crisis. The extensive development of e-commerce has led to the emergence of new forms of virtual sales and globalization of marketing. The author analyzes the changes taking place in the field of trade and the impact of these changes on the practice of
marketing.},
 keywords = {Marketing; transfer of money; Internet; elektronischer Handel; Electronic Business; Globalisierung; marketing; economic crisis; Wirtschaftskrise; globalization; Vermarktung; Internet; electronic commerce; Geldtransfer; electronic business}}