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Перспективные формы продвижения товаров в условиях мирового экономического кризиса

Prospective forms of promotion of goods in the global economic crisis
[collection article]

Kaluzhsky, Mikhail

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Further Details
Corporate Editor Omsk State Technical University
Abstract An article about the transformation of the forms and methods of marketing in the context of the global economic crisis. The extensive development of e-commerce has led to the emergence of new forms of virtual sales and globalization of marketing. The author analyzes the changes taking place in the field of trade and the impact of these changes on the practice of marketing.
Keywords economic crisis; marketing; Internet; electronic business; electronic commerce; globalization; transfer of money; marketing
Classification Marketing
Free Keywords e-payments; cross-border transactions; dropshipping
Collection Title Организационно-управленческие аспекты экономического развития предприятий и регионов: сборник научных трудов
Document language Russian
Publication Year 2011
City Omsk
Page/Pages p. 30-35
ISBN 978-5-8149-1069-1
Status Postprint; reviewed
Licence Free Digital Peer Publishing Licence