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%T Мировой экономический кризис и маркетинговая деятельность в России
%A Kaluzhsky, Mikhail
%P 98-101
%D 2010
%@ 978-5-8149-0894-0
%> https://nbn-resolving.org/urn:nbn:de:0168-ssoar-430556
%X Article on the impact of the crisis in the global economy on marketing strategy in Russia. The author substantiates the thesis of the decline in the value of methods of promoting the marketing mix and a gradual return to the dominance of the marketing concept of the distribution.
%C RUS
%C Omsk
%G ru
%9 Sammelwerksbeitrag
%W GESIS - http://www.gesis.org
%~ SSOAR - http://www.ssoar.info