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Общая ситуация на российском рынке печатных СМИ: тенденции и перспективы развития

The overall situation in the Russian media market: trends and prospects
[collection article]

Kaluzhsky, Mikhail; Petrunina, Anastasia

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Further Details
Corporate Editor Omsk State Technical University
Abstract Article about the causes, patterns, trends and drivers of the printed media market in the Russian Federation. The authors analyze the investment processes associated with the formation of the Russian market of periodicals. Much attention is paid to the effects of the penetration of the Russian market of foreign print media and publishing technology.
Keywords print media; periodical; publishing house; new technology; management; marketing; Russia
Classification Print Media
Collection Title Редакторские чтения 2006: Материалы II Всероссийской научно-практической конференции с международным участием
Document language Russian
Publication Year 2006
City Omsk
Page/Pages p. 84-91
ISBN 5-91306-004-0
Status Postprint; not reviewed
Licence Free Digital Peer Publishing Licence