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Информационное поле Омского региона сегодня

Information field of Omsk region today
[journal article]

Kaluzhsky, Mikhail

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Abstract Article on the reform of the modern media market in the Russian Federation on the example of the Omsk region. Using the methodology of general systems theory, the author analyzes the processes, patterns, and problems inherent in this market, and proposes a methodology for monitoring on the media market.
Keywords system theory; social system; communication; case study; market research; content analysis; mass media; promotion; social policy; reform; economic reform; Russia; monitoring
Classification Mass Communication
Collection Title Опыт решения проблем устойчивого развития регионов России: Материалы межрегиональной конференции
Document language Russian
Publication Year 1997
Publisher OmGU
City Omsk
Page/Pages p. 46-50
ISBN 5-7779-0078-X
Status Postprint
Licence Free Digital Peer Publishing Licence