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https://doi.org/10.18148/srm/2007.v1i3.600
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Visual design, order effects, and respondent characteristics in a self-administered survey
Visuelles Design, Ordnungseffekte und Charakteristika der Befragten in einer eigenen Umfrage
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Abstract "Recent survey design research has shown that small changes in the structure and visual layout of questions can affect respondents' answers. While the findings have provided strong evidence of such effects, they are limited by the homogeneity of their samples, in that many of these studies have used... view more
"Recent survey design research has shown that small changes in the structure and visual layout of questions can affect respondents' answers. While the findings have provided strong evidence of such effects, they are limited by the homogeneity of their samples, in that many of these studies have used random samples of college students. In this paper, the authors examine the effects of seven experimental alterations in question format and visual design using data from a general population survey that allows us to examine the effects of demographic differences among respondents. Results from a 2005 random sample mail survey of 1,315 households in a small metropolitan region of the United States suggest that the visual layout of survey questions affects different demographic groups in similar ways." (author's abstract)... view less
Keywords
questionnaire; demographic factors; survey; North America; survey research; United States of America
Classification
Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods
Document language
English
Publication Year
2007
Page/Pages
p. 121-138
Journal
Survey Research Methods, 1 (2007) 3
ISSN
1864-3361
Status
Published Version; peer reviewed
Licence
Deposit Licence - No Redistribution, No Modifications